SensiColore, created in collaboration between Florim and Matteo Thun & Partners, explores Italy’s essence through materials, light, and colors, echoing Goethe’s “Italian Journey.” Each shade tells of landscapes and atmospheres: from Lucanian stone to Sardinian and Sicilian beaches, from Tuscan sunsets to Alpine greens, to the deep blues of Liguria and northern lakes. The palette, inspired by the Italian landscape, unfolds in 5 chromatic groups and 15 natural shades. An emotional journey blending craftsmanship, innovation, and memory into a sensory geography rooted in Nature.